Why does everyone leap on the anti-wheat bandwagon?

It started as a few niche but crucial products for sufferers of a genuine medical condition. But now the market for gluten-free products has mushroomed spectacularly into an industry worth hundreds of millions of pounds in Britain alone – spawning an increasingly absurd range of products as manufacturers and supermarkets rush to cash in. While the idea of special ‘gluten-free’ water and toilet cleaner might seem preposterous, shoppers are increasingly turning to such items in the belief they are following a more healthy lifestyle. But even when it comes to…

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